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plasticfreehome

Methodology

The three Evidence Dials

Last updated 25 September 2026

Every swap and product on PlasticFreeHome carries three dials, each scored 0 to 4, so you can see how strong the evidence is — not just what we recommend.

Plastic advice online often mixes strong science with guesswork. The dials keep them apart. A swap can be easy and cheap but backed by thin evidence; the dials say so plainly.

Dial 1 — Exposure evidence

How strong is the evidence that the plastic version exposes you to microplastics or plastic chemicals?

LevelNameWhat it takes
4StrongSeveral independent peer-reviewed studies measure release or migration from this product type under realistic home use, with consistent results.
3ModeratePeer-reviewed studies agree on direction, but products, conditions or methods vary.
2EmergingA few studies, or lab conditions harsher than real use (for example, long boiling).
1WeakA plausible mechanism, but little direct measurement.
0Not yet assessedWe have not reviewed the evidence yet.

Exposure is not the same as harm. Research on the health effects of microplastics in people is young. We grade the evidence that exposure happens; we do not claim harm the evidence does not show.

Dial 2 — Environmental evidence

How strong is the evidence that this swap cuts environmental harm across the product's whole life?

We look at life-cycle assessments, including how many uses an alternative needs before it beats the plastic version. A cotton tote, for example, needs many uses to break even with a plastic bag on some measures, so a bag swap scores lower here than you might expect.

LevelNameWhat it takes
4StrongConsistent life-cycle evidence that the swap is better under typical UK use.
3ModerateMost evidence favours the swap; results depend on how long you keep the alternative.
2EmergingLimited or single-source evidence.
1Weak or mixedEvidence conflicts, or the swap only wins with unusually long use.
0Not yet assessedWe have not reviewed the evidence yet.

Dial 3 — Claim verification

How well has the alternative's plastic-free claim been verified? This dial belongs to each product. On a swap page it shows the best-verified product we list.

LevelNameWhat it takes
4PFH CheckedPassed all six criteria of the PFH Checked standard and is within its 12-month window.
3Lab-testedWe bought it at retail and an independent lab identified every component's material.
2Documents reviewedWe have seen a full bill of materials or supplier declarations for every component.
1Brand-declaredThe brand says it is plastic-free; we have not seen supporting documents.
0UnverifiedNo claim, or a claim we could not substantiate.

How the dials feed the score

Dials 1 and 2 adjust Swap Priority: weak evidence pulls a swap down, but never below 60% of its raw score. Dial 3 never changes Swap Priority. It tells you how far to trust a specific product.

Who sets the dials

A named researcher sets each dial and cites the sources on the page. A second person reviews it before publication. No commercial team member sees or sets dials, and no brand can pay to change one. See our independence rules.